Document Type : Original Article
Author
Student of Sports Marketing, Payame Noor University, Karaj
Abstract
The purpose of this study is to finance Iranian hockey teams. This research has been done in terms of applied-developmental purpose and qualitative interview method. The statistical population is 29 people and the statistical sample is calculated in full. To determine the collection tools by survey and field method, first 4 questions were asked through a library study and then with the cooperation of the Hockey Federation with two stages of interviews and providing feedback from other interviews, the necessary information was collected and analyzed by Max Kyoda software.
The results of the study suggested the following solutions:
The establishment of the Club Committee by the Hockey Federation is the most important infrastructure. To attract a sponsor, first learn about tax laws and exploit the 147th and 148th tax laws and environmental advertising by validating methods, advertising in rented sports venues, using and exploiting cyberspace, consulting for TV games and broadcasting news And the provincial network sports program, encouraged sponsors to provide financial support, renting government sports facilities, multi-sponsorships, setting up hockey schools in age categories, nurturing and selling efficient players, holding domestic and international competitions, having Means of transportation, providing services and selling equipment with the club logo, receiving loans for the construction of sports facilities from the system of the Ministry of Sports, receiving membership fees, the customer club and the club's internet video network are other ways for the teams to earn money.
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