Document Type : Original Article
Authors
1 Ph.D student in Sports Management, Yasoj Branch, Islamic Azad University, Yasoj, Iran.
2 Department of physical education borujerd branch, Islamic Azad University, Borujerd, Iran
3 Associate Professor, Department of Sport Management , Yasuj Branch, Islamic Azad University, Yasuj, Iran.
Abstract
The purpose of the research is to design a model for the globalization of the zurkhaneh sport and pahlavani wrestling. In terms of the fundamental goal the current research’s approach is Inductive, and in terms of mixed research philosophy (qualitative-quantitative) is mixed design is exploratory. With the purposeful sampling method and with the snowball technique and semi-structured interviews, the opinions of 18 experts were collected until theoretical saturation was reached.
Lincoln and Gaba (1985) evaluation criteria including validity, transferability, reliability and verifiability criteria were used in order to check the quality and accreditation of the qualitative results in the research. Then, with the systematic approach of Strauss and Corbin Foundation's data theory analysis method, three overlapping processes of coding were passed until the presentation of the model. Based on the coding results, relationships between the identified categories were formed in 6 formats and 16 core codes. The results of the research show that developing a comprehensive marketing plan, consulting with interested countries with economic power, holding grand prize cups, teaching international languages to the people involved (athletes, coaches, judges, etc.), paying attention to advertising and Film productions and making serials and holding regular leagues etc. have an effect on the globalization of zurkhaneh sport.
Keywords
)