Document Type : Original Article
Authors
1 Lecture at Payamee noor University of Kerman
2 Department of Sports Management, Faculty of Physical Education, Shahid Bahonar University, Kerman
Abstract
Purpose: Today, the tourism industry is the largest and most diverse industry in the world. From the side of sports, it is a growing industry in the world that is mixed with different economic aspects, sports tourism is one of the aspects of sports that can play an important role in the economy in addition to the consequences of health and vitality in the society, according to the contents It has been stated that this research tries to measure the qualitative model of the role of the Ministry of Sports and Youth in the development of tourism with thematic approach and exploratory factor analysis.
Research method: The research method is mixed. In the qualitative part, with semi-structured interviews of sports management experts, the main themes are identified and the research model is designed accordingly. In the quantitative part of the research, 3 factors (the use of new marketing methods, Employing specialized human resourc
, and the modification of infrastructure) have been identified with the highest factor load.
Conclusion: Sports tourism can have a great impact on the society economically and socially, the Ministry of Sports and Youth, as the most important institution in the country's sports structure, can play an important role in the economic growth and vitality of the society by identifying the effective factors in its development.
Keywords
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