Document Type : Original Article
Authors
1 Professor in Sport Management, Department of Sport Management, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran
2 Associate Professor in Sport Management, Department of Sport Management, Faculty of Sports Sciences and Health, University of Tehran, Tehran, Iran
3 PhD Student in Sport Management, Department of Sport Management, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran
Abstract
The present study aims to propose a model for institutionalizing physical activity among housewives and employed women in Tehran. This applied research adopts an exploratory approach and utilizes grounded theory based on Strauss and Corbin's methodology. The research population includes experts and specialists in women’s sports, female sports authorities, and housewives and employed women from various districts of Tehran. A non-random, purposeful sampling method, specifically the snowball technique, was used to conduct in-depth interviews until theoretical saturation was achieved (after 36 interviews). Data analysis was carried out through open, axial, and selective coding. As a result, 714 open codes were identified, which were further refined into 161 concepts grouped under 22 categories. Based on the findings, it is recommended that institutions and organizations responsible for promoting physical activity implement the proposed model by addressing causal conditions, creating supportive environments, enhancing positive intervening factors, and managing negative intervening factors. By doing so, the institutionalization of physical activity among housewives and employed women in Tehran can be realized, allowing them to benefit from the outcomes of this initiative.
Keywords
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