Document Type : Original Article
Author
Associate Professor of Sport Management, Department of Sport Management, Faculty of Physical Education and Sport Sciences, Allameh Tabataba'i University, Tehran, Iran
Abstract
The present study aimed to investigate innovations related to leisure-time physical activity in successful countries (Switzerland, Australia, Germany, Japan, Canada, England, and Qatar) for comparison and implementation in Iran. Using a qualitative-applied method and comparative approach, innovations were analyzed in four sectors: product/services, processes, management, and governance. The findings indicate ten product/service innovations including personalized coaching services, adventure parks, and shared clubs that help increase citizens' participation in physical activity; six process innovations including collaborative digital platforms and smart reservation systems that facilitate citizens' participation in physical activity; seven management innovations including integrated management of sports facilities and data-based management that can create fundamental transformation in the quality and quantity of physical activity programs; six governance innovations including the establishment of a Supreme Council for Physical Activity (integrated governance), sports space requirements law, and comprehensive and diverse programs that also improve policy-making effectiveness. This research, by presenting adaptable models, provides the ground for increasing citizens' participation in physical activities and improving public health.
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